Google’s play on Search, Ads and AI feels obvious to me.
* They know search is broken.
* And that people use AI in part because it takes the ads and SEO crap out.
* IE, AI is now what Google was in 2000. A simple window onto the internet.
* Ads/SEO profits will fall with AI.
* But Google will then just insert shit into AI “answers” for money.
* Ads managed + up-to-date AI will be their new mote and golden goose.
See @caseynewton 's blog post: https://mastodon.social/@caseynewton/112442253435702607
@technology @caseynewton
That search/SEO is broken seems to be part of the game plan here.
It’s probably like Russia burning Moscow against Napoleon and a hell of a privilege Google enjoy with their monopoly.
I’ve seen people opt for chatGPT/AI precisely because it’s clean, simple and spam free, because it isn’t Google Search.
And as @caseynewton said … the web is now in managed decline.
For those of us who like it, it’s up to us to build what we need for ourselves. Big tech has moved on