For example, Britain’s national mapping organisation’s brand is associated in our national consciousness with going to a small shop in a quaint village to get a map showing how to walk up a mountain. It’s called Ordnance Survey. If that sounds like Artillery Research to you, that’s because the project started because the king wanted to know how to accurately bomb Scotland.
You’re right-I didn’t want to make it look simple. I’m just constantly stunned how wealth is distributed, which is one of many reasons for homelessness. A fair distribution could finance housing and support systems.