• RidcullyTheBrown@lemmy.world
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    7 months ago

    As of the second quarter of fiscal year 2024, the Americas held around 41 percent of the revenue, whereas Europe came in second with roughly over 26.5 percent.

    source

    As the second largest revenue generator, Europe has a powerful voice.

    • kirklennon@kbin.social
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      7 months ago

      The EU is only one chunk of Apple’s “Europe” segment, which is defined as “European countries, as well as India, the Middle East and Africa.”

      • rottingleaf@lemmy.zip
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        7 months ago

        And I think a lot of that revenue is in the Middle East to be honest. Those are poorer parts of the world, but with very bad culture of demonstrative consumption.

        Still, how big this is for Apple is important only for Apple users. While creating a culture of not fucking around is important for everyone.

        So I’d say the EU should cut Apple down right now. They’ve made a lot of bad faith and faux compliance actions. Just ban them. I’m confident there’s much more than one reason justifying that legally. No, that company doesn’t help innovation, education and whatever else.

      • ozymandias117@lemmy.world
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        7 months ago

        Most companies group MENA separately. They must sell so few devices there that they don’t want to show the numbers separately