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The whole concept of beta and alpha males is pseudoscientific garbage. The notions of what manhood is are changing, and I don’t see that as a negative thing.
The concept of an Alpha was thanks to wolf observations. Yet new research demonstrates an alpha is only established when in captivity and in the wild wolf packs act as a team.
And the leaders of a wolf pack are usually parents, not because they are “alphas”.
wut
I think the “alpha” personality is being praised by men who think they embody it, but actually just have a really toxic personality. They then denigrate other men as “beta” to recast a more amenable personality as a weakness.