EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • Kroxx@lemm.eeEnglish
    0·
    8 months ago

    Fuck EA of course but that AI pic is horrible. The fuck does a U-shaped Ferrari sitting in front of an Obama campaign billboard have to do with EA putting ads in games?

    • JohnEdwa@sopuli.xyzEnglish
      0·
      8 months ago

      Spot the part in the article how they want to do it “again”? Now think what that implies.

      Hint: Burnout Paradise, a racing game published by EA, was released in 2008.