On Monday, it appears X attempted to encourage users to cease referring to it as Twitter and instead adopt the name X. Some users began noticing that posts viewed via X for iOS were changing any references of “Twitter.com” to “X.com” automatically.

If a user typed in “Twitter.com,” they would see “Twitter.com” as they typed it before hitting “Post.” But, after submitting, the platform would show “X.com” in its place on the X for iOS app, without the user’s permission, for everyone viewing the post.

And shortly after this revelation, it became clear that there was another big issue: X was changing anything ending in “Twitter.com” to “X.com.”

  • Zink@programming.dev
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    9 months ago

    Are any of you fine lemmings currently in business school or studying marketing?

    I wonder if this whole branding debacle is already actively studied and discussed in academia.

    • SpaceCowboy@lemmy.ca
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      9 months ago

      I don’t know if there’s much to study about this… make a product shittier and then rebrand to remove any positive brand association with the product when it was better in the past. Yeah, that’s a bad idea.

  • Hypx@fedia.io
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    9 months ago

    People need to stop using Twitter. It’s like trying to using AOL or whatever now. It’s basically a dead product.

        • dezmd@lemmy.world
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          9 months ago

          AIM using Pidgin client when not on IRC with mIRC or X-Chat. MSN Messenger was never even on the list.

          /gatekeeps 00s IMs ;)

    • lemmyingly@lemm.ee
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      9 months ago

      I’m interested in why people have hyped him up to be smart?

      I’ve watched a few podcasts with Elon as the guest and he comes across as average as an average person can be.

      The only thing I’ve seen is that he jumps at opportunities he believes will be profitable, and has leveraged what he has against partners and adversaries for his own personal gain.

      • trustnoone@lemmy.sdf.org
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        9 months ago

        It came from a long time ago. See the power of people like Elon was being rich enough they could throw money at shit with little risk and also be rich enough to get smart people to do all the good shit.

        But he was the face of it all for a long time, people legit saw him as the person who brought in electric cars (yeah i know he wasnt) and thinking space x is the rival to NASA.

        Many people idolized him as a genius.

        Then he ruined it, and you know why? Because he opend his fucking mouth just like the podcast you’re talking about and many people saw him for the idiot he was.

        The problem? Elon himself believed the bullshit, he hinself thought he was a genius. And now hes trying to “run” things and its all falling to the ground. Because he never realized the only reason he had anything good was because of the actual smart people employed there.

        • SpaceCowboy@lemmy.ca
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          9 months ago

          Also Iron Man was a big movie at the time so people thought of him as the “real life Tony Stark.” That whole myth that you could have a super genius that could build a fusion reactor from a box of scraps was a thing at the time and here’s Elon Musk seemingly doing the same kind of thing.

          Of course it’s silly, you have to have teams of people solving thousands of problems (big and small) to be able to get new technology.

          But yeah it’s the most extreme version of the old saw “better to keep your mouth shut and have everyone assume you’re a fool than to open your mouth and remove all doubt.” In Musk’s case, he could have kept his mouth shut and had everyone assume that he’s a genius.

  • 乇ㄥ乇¢ㄒ尺ㄖ@infosec.pub
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    9 months ago

    X is just a BAAAAAAD brand that it’s almost insulting the people who uses it, honestly were I’m from it sounds like an adult website…

    • Semi-Hemi-Demigod@kbin.social
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      9 months ago

      One of the rules of branding is to choose a unique name to prevent confusion. Half the time I see the X logo I don’t know if they’re talking about X11 or the website formerly known as Twitter

      • hddsx@lemmy.ca
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        9 months ago

        It’s funny that if you need to clarify X, you can say x11. If you need to clarify X, though, it’s still twitter

        • vortic@lemmy.world
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          9 months ago

          Oh, do you mean X the window manager or X the social media website?

          The fact that a clarification like that needs to be made shows that Twitter has a branding problem.

          Now, tell me which is which:

          • SpaceCowboy@lemmy.ca
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            9 months ago

            The top left has some design aesthetic to it. Normally I’d assume the logo with the better aesthetics wouldn’t be an open source project logo, but given Musk probably fired anyone that could make a good logo, I’ll assume the more boring one (the lower left one) is the Xitter logo.